You may have experienced the disappointingly poor quality of the visual experience on your mobile devices — particularly when it comes to watching a movie, mobile TV or still pictures. While this is just an inconvenience, it can become a safety-critical issue on handheld terminals for field operation in industrial applications. Even with the advancements being made in mobile display technology, they still fall short in terms of adequate contrast ratio for viewing high quality multimedia content. Reflecting sunshine can make this experience even worse. The fundamental problem can be summarized in two four-letter-words. In order to avoid heart attacks while trying to read the information on a floodlit display, QuickLogic has signed an agreement with German, Munich-based, Data Display to bring VEE to industrial and digital signage applications.
Credits: Data Display
The goal of the mutual cooperation is to bring the Visual Enhancement Engine (VEE) and Display Power Optimizer (DPO ) technologies of QuickLogic to the Industrial and Digital Signage markets. Data Display is a technology-driven supplier of TFT-solutions and will continue to act as a full service resource for its customers, supplying design services and sophisticated end user-products. Display Group will also begin maintaining an inventory of QuickLogic's ArticLink II VEE-enabled Customer Specific Standard Products (CSSP) for the industrial and digital signage markets. The initial focus of the partnership will be the European and North American markets, with expansion plans targeting Asia.
"We are excited to be working with Data Display. This agreement is a great opportunity for them to further extend their reach in the industrial and digital signage markets”, explains Brian Faith, QuickLogic's Vice President of Worldwide Marketing. He is convinced that the worldwide exclusive partnership regarding image enhancement is a win-win-situation for both, since consumers will benefit from the enhanced visual quality and power savings.
Industrial and digital signage cover a variety of applications and uses, from information kiosks used in airports and hospitals to signage used at casinos and shopping centres. According to iSuppli, shipments of industrial and digital signage will increase 25 % in 2010 to almost 2 million new systems, with forecasted growth of 40 % annually from 2011 to 2013. However, digital signage almost always represents additional power consumption at the point of install. Accordingly, manufactures and users of digital signage are continually looking for ways to "Go Green" without impacting the effectiveness of their message.
QuickLogic's VEE technology is supposed to enhance the visibility of displays under challenging viewing conditions such as bright ambient light while dynamically optimizing video characteristics on a pixel-by-pixel basis to provide a natural viewing experience to the user. Used in conjunction with VEE, QuickLogic's recent DPO technology enables developers to “reduce energy consumption by lowering display backlight or power intensity without compromising the viewing experience”, the marketing expert affirms.