There can be no doubt that the embedded world Exhibition&Conference is the world's biggest exhibition of its kind and the meeting-place of the international embedded community. Embedded technologies are omnipresent - in the car, in data and telecommunication systems, industrial and consumer electronics, military systems or aerospace. Therefore, the numbers of exhibitors, visitors and exhibiting space is growing, despite the still prevailing worldwide crisis. In 2009, 704 exhibitors demonstrated the full range of products for embedded technologies to 18,850 qualified visitors. However, last year’s numbers seem to get exeeded: “Although it is not a matter of course, embedded world is growing and I am sure this event will be one of the most successful ever in Nürnberg,” says a very confident Alexander Mattausch, Exhibition Director of the embedded world Exhibition&Conference at NürnbergMesse. In terms of the internationality of exhibitors, the embedded industry’s number 1 has improved again by a good 17 %. In addition, many new companies have decided to exhibit at the industry highlight. The current share of new exhibitors is already above 10 %. “This means embedded world is undoubtedly the top platform for the international embedded community to source information and exchange views at a high level. All the market leaders are there again in 2010”, he affirms.
Conferences, sessions and other activities
As every year, two conferences will be held during the exhibtion: The first one called “embedded world Conference” is organized by the German magazine Design&Elektronik and covers all fields of embedded system development. Besides hardware, software and tools, the conference tackles current developments with topics like health care, energy management and Android. The keynote lecture will be given by Dr. Reinhold Achatz, Director Corporate Research and Technologies at Siemens, at 12.30 p.m. on the first day of the conference. Achatz started his career with Siemens in 1980 as software engineer and held various management positions in Germany and the USA. With 19 sessions and 14 classes, the embedded world Conference programme again promises an interesting and lively conference tailored exactly to the requirements of development engineers. In addition to the experts on real-time operating systems (Dr. David Kalinsky), embedded Linux (Prof. Nicholas McGuire), embedded security (Prof. Christof Paar) and model-based development (Dr. Bruce Powel Douglass), the organizers have succeeded in obtaining Dr. Norbert Reintjes, Dr. Kelvin Nilsen and Olaf Winne as outstanding speakers on current issues from the fields of energy-using products, safety-critical Java and safety-critical systems in the IEC61508 context. Embedded specialists from the Fraunhofer Institute for Integrated Circuits and the Embedded Systems Institute chair the individual conference sessions again in 2010.
The second conference called “electronic displays Conference” shows how the world will see in future. Prof. Dr. Karlheinz Blankenbach, Pforzheim University of Applied Sciences, Chairman of the Conference Committee, is looking eagerly to 2010: “I am looking forward to the electronic displays Conference 2010, as we can present another highly interesting programme of lectures.” But knowledge transfer does not just take place during the lectures: The long established author interviews after each session provide an excellent opportunity to talk shop in a small group. The associated display area at embedded world also enables participants to see new products on the market immediately. The electronic displays Conference offers the experts 45 lectures on the two days of the conference (3rd to 4th March). The conference highlights are the sessions on Touch Screens and Graphical User Interfaces (GUI), LCDs, OLED, and Drives (FPGA, Microcontrollers, Interfaces). The programme is rounded off by practical lectures on Display Systems, Outdoor Displays, E-Signage, Display Measurement and 3D Displays.
There are also many other new features at embedded world: the “Artemis Spring Event” takes place on 1st to 2nd March parallel to the exhibition and conference, and the German association ZVEI supports embedded world for the first time. The embedded world “Student Day” also celebrates its premiere on the last day of the exhibition with a star from the embedded community. The “embedded world Exhibition&Conference” has also been included in the current support programme for innovative companies sponsored by the Federal Ministry of Economics and Technology (BMWi) in 2010. Some 14 young, innovative companies have already registered.
Our tip for embedded world 2010 too: The clever ones use the online registration facility to register as a visitor in advance and ensure fast and free admission to embedded world 2010 on the day. The latest lists of exhibitors and products, floor plans, detailed conference programme, travel tips and lots more information on embedded world 2010 are available.
Useful links:
Link to the Embedded World Conference
Link to the Electronic Display Conference
Link to the Awards
Link to the Artemis-Session
Link to the Student Day
Link to the Job offers
Picture credits: NürnbergMesse
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