Rutronik is extending its global footprint.
At the heart of the partnership on a global level is the transfer business. Direct supply via the Rutronik logistics centre in Hong Kong will shorten the delivery periods and bring down the costs for European manufacturers with locations worldwide. Teams in Rutronik’s branch offices at Shenzhen, Chengdu, Shanghai, Taipei and Hong Kong will ensure technical and commercial support. "We are pleased to take part in Rutronik's global commitment. That way we will jointly support and supply our existing customers and win new customers and markets", commented Roswitha Kumpfmüller, Senior Regional Channel Manager at Microchip.
The two companies have worked together for two decades now, and Rutronik is at present number five in the worldwide Microchip network. The microcontroller specialist is one of Rutronik's most important manufacturers owning a large share in the microcontroller sales of the distributor. Besides the 8, 16 and 32-bit microcontrollers and DSC (Digital Signal Controller) solutions, the focal products are analogue components as well as serial and flash memories and special wireless solutions. Microchip products are predominantly targeted at Rutronik's focal markets - Industrial, Automotive, Energy, Medical, Home Appliance and Lighting.
Gerd Fischer (left), Line Manager at Rutronik summed up: "By this wide portfolio of innovative products precisely addressing our most important markets, Microchip is one of our most significant partners. By our enhanced cooperation, our customers now benefit worldwide from the products with an excellent price/performance ratio, best design-in support, low system cost and short delivery and development periods".