Premier Farnell has expanded its operations into Thailand, Taiwan and South Korea with the launch of 3 new element14 websites.
The newly launched sites bring together both transactional and relationship capability, creating a place where engineers can come to research, design, purchase and do their work. The new websites offer fast and simple search in local language with pricing in local currency, and ease of access to a wide array of technical information and data, offering electronic design engineers the best proposition in the APAC region.
“In line with our strategy for growth, and continued investment in the Asia Pacific region, we are excited to now launch these new element14 businesses, combining commerce and community, in the vibrant and growing markets of Thailand , Taiwan and South Korea ”, commented Harriet Green (left), CEO of Premier Farnell. “ element14 offers our customers a unique and different way of doing business and we will continue to invest and innovate to anticipate their future needs and stay ahead of industry trends, constantly raising the bar on our service commitment and ensuring fast and easy access to the latest technology and widest range of products and services in the industry,” she added.
The new websites will also gives customers in Thailand , Taiwan and Korea access to the global online technology portal and e-community. element14 facilitates interaction, collaboration and information sharing among users, and supporting design engineers in their work.
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