Arrow, SMSC Connect in EMEA

Arrow Electronics has added SMSC to its Europe, Middle East and Africa (EMEA) linecard. The distribution agreement further extends the existing cooperation between both companies in the North America and Asia/Pacific regions.

“Based on our successful global relationships, Arrow and SMSC consequently bring their cooperation to the next level by including the EMEA region,” said David Spragg, vice president of engineering and marketing for Arrow Technology Solutions in EMEA.

Arrow’s strong focus on automotive customers is expected to broaden the availability of SMSC’s in-car entertainment products centred around the MOST bus and its TrueAuto automotive-qualified USB and Ethernet solutions.

 

”SMSC’s connectivity products are a natural fit for Arrow’s broad processor and FPGA portfolio as many of our products are already featured on the reference designs of industry-leading OEMs,” said Ray Sinclair (pictured left), SMSC’s European distribution manager.  “This simplifies component selection for the many tens of thousands of customers across Europe. Arrow’s customer reach is among the largest in Europe with technical resources supporting design engineers working in the industrial, automotive, communications and consumer markets.”

SMSC supplies semiconductors delivering connectivity that enables the proliferation of data in PCs, automobiles, portable consumer devices, wireless audio and industrial applications. It’s products drive a number of industry standards and include USB, MOST automotive networking, Kleer wireless audio, embedded system control and analogue solutions, including thermal management and RightTouch capacitive sensing.

The semiconductgor company provides USB hubs, card readers and transceivers, PC systems and input/output (I/O) controllers, Ethernet and embedded networking devices. It also provides automotive in-vehicle networks optimised to deliver entertainment and navigation content as well as real-time CD-quality wireless audio-processing technologies.