Russia Rockets, Brazil Booms For Digi-Key

Digi-Key says its global sales increased by nearly 85 per cent in the second quarter of 2010 compared to the same quarter last year. Russia has proved to be exceptionally fertile ground for the distributor.

"During the first quarter of 2010, Digi-Key's worldwide sales grew by more than 63 per cent over first quarter sales in 2009. From the first quarter to the second quarter of 2010, we have already seen an increase of more than 16 per cent in global sales," said Mark Larson, Digi-Key's president and COO. "The growth we have experienced in countries like Russia, Mexico, Brazil, China and India proves Digi-Key is on the map and that we are extending our reach to design engineers and purchasers around the globe. We are confident we will retain the market share we have gained in the past year."

During the first half of July, Digi-Key's worldwide sales have increased by nearly 89 per cent over the same period in 2009 (July 1-July 16). By the end of June this year, worldwide sales increased by more than 74 per cent when compared to sales for January through June of 2009. Additionally, Digi-Key's sales in Russia for the first half of 2010 increased by nearly 120 per cent over sales for January through June of 2009. Sales for the month of June in Russia rose by more than 95 per cent when compared to sales in June 2009.

Other countries that have experience increased sales year over year for January through June 2010 include: Brazil, up 68.4 per cent, China, where sales rose 342.7 per cent, India up 61.8 per cent and Japan up 139.3 per cent.

"We are excited to see this growth in countries where Digi-Key sales had not been as active previously as they are today," Larson said. "We anticipate further growth throughout the remainder of 2010 as we continue to add to our broad product offering and educational resources for design engineers around the globe."