Superhero Takes On Counterfeiters

Captain Rochester the superhero in the fight against counterfeit and substandard semiconductors is once again flying to the rescue of those who may be lulled into buying dodgy components by dastardly vendors.

 

The Good Captain is of course the progeny of Rochester Electronics and with his team of valiant allies, he will diligently fight to defeat their treacherous counterfeiting enemies.

 

Captain Rochester informs the semiconductor industry's original manufacturers, customers, government agencies and the general public about the dangers of counterfeit and substandard devices, and shows them what they can do to keep the world's supply chain free of life-threatening components. Captain Rochester's never-ending quest for semiconductor traceability, credibility, and quality can be followed at www.captainrochester.com.

 

 

"The fraudulent manufacturing and distribution of fake and substandard semiconductors is an omnipresent and persistent problem throughout the electronics industry," boomed Captain Rochester in a rare interview with Disti Blog from his control centre deep inside Rochester Electronics' Newburyport, Mass., headquarters.

 

George Karalias, director of marketing and communications at Rochester, who co-created Captain Rochester with company co-president Paul Gerrish in 2006, said, "The ever-shortening lifecycle of electronic components has left many industries looking for solutions for their immediate manufacturing needs, as well as for a long-term support strategy. Unfortunately, this ever-growing problem has led to the proliferation of counterfeiting. Everyone in the electronics world knows too well the catastrophic and compounding failures that can be caused by counterfeit components."

 

Karalias adds, "Captain Rochester knows there are only two ways to effectively fight counterfeiting. One is for the industry to work together with law enforcement agencies worldwide. Only through sharing information and cooperating can we catch and convict counterfeiters. The second way companies who use semiconductors can fight counterfeiting is to purchase only from original manufacturers or an authorized distributor to ensure they are getting top quality, guaranteed components."

 

Rochester Electronics has recently released two sets of collectible trading cards featuring Captain Rochester and his cast of allies and enemies. This groundbreaking project features the work of some of the comic book industry's most celebrated talent. Enthusiasts will recognize the work of Scott Shaw!, Keith Knight, Floyd Norman, Dan Parent, Fred Hembeck, Gene Colan, Willie Ito, Stan Sakai, Mort Drucker, Stephanie Buscema, Peter Bagge, Al Jaffee, Art Baltazar, Brent Anderson, Dave Alvarez, Sergio Aragones, Jack Davis, Dean Yeagle, BK Taylor, Steven Silver, Ken Steacy, Jeff Keane, Jack Katz, Steve Rude, Gary Owens, and many others.

 

As new plots and adventures unfold, Captain Rochester will continue to battle against the "dark side" of the industry. Trusted cohorts such as Major Sustainment, Semmy Flushmount, and Benny Shillingsworth will do their part in the Captain's fight against their toughest adversaries, including Count DerFitter, Vinny Testamaybee, Static Discharge, and Steal Trap.

 

If you happen to be in the San Diego area next month you can visit Rochester Electronics at San Diego Comic-Con International, July 21 - 25, 2010, Table I-8, to learn more about Captain Rochester and his continuing quest for semiconductor traceability, credibility, and quality.

 

Unfortunately Captain Rochester was unavailable to fly to the rescue of the England football team on Sunday. Mind even he would have had his work cut out to save these blokes being passed off as a credible national football team.

 

Comments

[mick]

Jassr,
Thanks for your observation. I think we're all aware its a marketing tactic, pretty good one in my opinion,
Mick

[Jassr]

This is all very well and good, but it's mostly a marketing ruse to get Rochester more screen. test, DPA and FA revenue. There are many reputable houses that do the same services without building into their price structure the cost of a nerd-friendly marketing campaign. Among the finest: DPACI. (www.dpaci.com ). Call your friendly local Falcon Electronics Rep for more information. (www.falconelec.com )

[mick elliott]

Thanks for the tip-off Ian. I'd better watch out, the real Captain might pay me a visit!

[IRW]

Is Captain Rockester a counterfeit Super-Hero Mick?