It must have been a dark day when they got the call last month from Xilinx cancelling its global agreement with the distributor. Since then rather than sit and lick their wounds, Arthur Nadata and his executive team have sprung into action.
First up was a global deal with Lattice Semiconductor, negotiated in double quick time, which brought a number of products onto the distributor's line card, not the least of which is a range of FPGAs. At the end of last month another global deal brought the small signal and power transistor products of Semicoa into the portfolio.
A neat tactical move followed. A couple of months back Nu Horizons was named a Windows Embedded Authorised Distributor for Microsoft in the UK, Eire and Germany. To augment the deal, Nu Horizons was again fast off the mark to add Marvell's embedded processors to its UK line card. And just yesterday it extended its agreement with Pericom into the Asia/Pacific region. The two companies are already partners in Central and Eastern Europe, North America, the Nordic countries and the UK.
All this activity has propelled Nu Horizons into the top five technology companies most likely to show an upside between its current share price and the consensus opinion amongst technology company analysts.
That is according to SmarTrend which tracks these things - http://www.mysmartrend.com/news-briefs/news-watch/nu-horizons-electronics-among-companies-highest-upside-potential-technology-d
Comments