AMD is ramping up its efforts in the embedded systems market. It has appointed Intercomp as a new distributor in Germany, Austria and Switzerland.
And further expansion into north Europe, France, Italy and eastern Europe will not be far behind.
"Our goal is to boost sales of the entire AMD embedded product portfolio by increasing local market presence in sales and public relations," remarks Aurelius Wosylus, regional sales manager of AMD's Embedded Business Unit in EMEA.
AMD reckons that customers will benefit from a focused embedded distribution strategy, supported by field sales engineers who are experts in the embedded segment and whose focus is on embedded customers. Parallel to the creation of this new distribution channel, AMD together with its distribution partners will strengthen the public relations effort to improve the awareness of the embedded program from AMD and support the new distribution channel.
The new sales channel does not change in the already existing distribution logistics. Customers who have been supported by AMD or distributors in the past will continue to receive the same support.
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