Zytronic, the developer and manufacturer of PCT-based touch sensors, has strengthened its presence in Italy by signing a distribution agreement with Camax DS.
Under the terms of the agreement, Camax will provide local sales support with immediate effect, in its role as master distributor for Zytronic’s range of PCT- based glass touch sensor products, which includes ZYBRID, ZYPOS, ZYSWITCH and ZYTOUCH. Headquartered just outside Milan, and founded in 1979, Camax chose to focus its business solely on the touchscreen market almost 20 years ago. This has enabled the company to provide its customers with a highly experienced and professional sales force that has unrivalled market knowledge, and access to a broad range of component parts to complete ready-to-use touch-enabled systems, including point-of-sale (PoS) units and public information applications. As well as holding stock, Camax also offers maintenance and integration services, plus in-house design on customised projects.
“As a company dedicated to the Italian touchscreen market, we have witnessed the increasing demand in all sectors for high-performance touch-based interactive display solutions, designated for all different types of operating environments,” states Patrice Romano, managing director of Camax DS. “We are confident that particularly strong market interest in Zytronic’s PCT-based glass sensor product range will be generated from the medical and industrial sectors, as PCT can be operated with heavy duty and surgical gloves, is highly resistant to strong chemicals, dirt and grease, and is easy to wipe clean.”
Ian Crosby, sales and marketing director at Zytronic, adds, “With demand for our PCT products continuing to increase rapidly, it is important that we have strong supply channels in place locally to support our expanding worldwide customer base. With its outstanding experience in touch technologies, and a proven track record of developing new business and supporting existing touchscreen clients in Italy, Camax DS is an ideal partner for Zytronic in this important European market and we are delighted that they will join our growing global network of distribution partners.”
The agreement complements Zytronic's partnership with ELCAM which is the main distributor for the company’s PCT-based foil touch sensor products, ZYPROFILM and ZYFILM.
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