EBV Launches EBVchips to Design, Sell Semiconductors

EBV Elektronik is offering via EBVchips a brand-new additional service in which it collaborates with customers to design its own semiconductors. EBVchips are produced by EBV’s manufacturers and distributed exclusively by EBV.

For the first time in the history of the semiconductor industry, one distributor is now providing even small and medium-sized companies with access to specially customised products featuring state-of-the-art technology with the best price/performance ratio.

 

 

 “With EBVchips, we now represent the interface between many thousands of customers and the manufacturer”, explains Slobodan Puljarevic (pictured), President and CEO of EBV Elektronik. “This takes semiconductor distribution to a whole new level. 2009 was the ‘Darwin year’ of the semiconductor industry. Anyone who carries on as before and fails to reach the next evolutionary stage with the products and services they offer will find things very difficult in the long run.”

EBV's contention is that semiconductor manufacturers work very closely with their key account customers. By contrast, contact with small and medium-sized companies has so far been maintained exclusively at the distribution level. EBV, however, is now looking to extend this indirect relationship to the product marketing and definition level. “When it comes to product marketing, the manufacturers do not have the manpower to look after thousands of customers”, continues Puljarevic. “In addition, customers cannot generally achieve by themselves the quantities required in order to make a new product attractive for manufacturers.” EBV, therefore, is helping to turn medium-sized companies as a whole into ‘key account customers’ for semiconductor manufacturers.

With dedicated sales teams, EBV is supporting customers throughout Europe, the Middle East and Africa (EMEA) in vertical market segments  such as automotive, general lighting, RFID, medical, renewable energies and consumer. It is using these areas to generate key data and product ideas for EBVchips.

However, any customer can get access to EBVchips. Puljarevic continues: “If customers have an idea for an EBVchip, they simply need to get in touch with their local EBV contact. All ideas are greatly appreciated, regardless of the application or market segment. With regard to the various conditions, EBV is also happy to make concessions for customers who play a key role in defining a new chip.