Phil Gee, Vice President, Sales,
Review 2009 for us. As awful as it looked or not as bad as painted?
Although the market has been extremely difficult, Nu Horizons has continued to experience quarter on quarter growth throughout 2009. This has been due in part to the fact that as a company, we still experience significant headroom growth essentially due to our overall low market share position in EMEA. The investments made 2-3 years ago in terms of demand creation programs for many of our franchised partners have now turned into revenue which is another reason why our growth has offset the overall decline in the market.
How do you view prospects for 2010? Do you foresee any hurdles to the potential growth next year e.g. a double dip recession, lengthening lead times
We see growth, partly due to reasons outlined above. The sheer numeric size of growth and the consistency of it remain uncertain. Our growth will come due to our position in the market, ongoing expansion into new and existing markets, combined with the addition of major new suppliers to our line card portfolio.
What would make life easier in 2010?
Stability!
What will make 2010 exciting for Nu Horizons?
What is very clear even in the face of adversity and significant market declines is the assumption that customers and suppliers still derive the need for a distributor to deliver focused demand creation solutions which add value right the way through the supply chain. Nu Horizons’ focused, high technology support for our partners means that we are perfectly positioned to deliver what the market requires and expects from a global distributor. To continue to develop and grow as a company in EMEA makes 2010 a truly exciting prospect.
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