Watch out! The top brass are on parade here as Mouser Electronics scoops the Outstanding Sales Achievement Award for 2008 from Microchip Technology. It has obviously been a pretty effective collaborative effort between the two companies, and the response from buyers was suitably upbeat. Mouser's sales of Microchip products rocketed by 84 per cent, and increased it's Microchip customer base by over 250 per cent compared with 2007.
Pictured left to right are Eric Hawthorne, corporate distribution communications specialist and Mitch Little, vice president, worldwide sales and distribution, both Microchip, Glenn Smith, president and chief executive officer and Mike Scott, vice president of active products, both Mouser and Malcolm Campbell, director of worldwide sales and distribution, Microchip.
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